Raśl Morales                 Phone/Fax (718) 881-4802                      E-Mail: voxdeixx@yahoo.com

Communications & Internet Professional Experience                DIRStransparentLogo.gif (7699 bytes)

Digital International
Resource Services, NY.
President & partner.
DIRS is a successful Internet development company and traditional media advertising agency. Web Site design, hosting and marketing. Communications, advertising and marketing consulting for clients targeting the US Hispanic and Latin American markets.
Responsibilities:

6/97-Present:

 

 

 

 

 

 

 

 

 

 

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CEO. Business and financial planning. Marketing and sales.

Consolidation of strategic alliances and development of business models and profit centers for DIRS' and client's Web Sites. Internet marketing including search engine keywords development. Conceptualizing, positioning, strategy formulation and copywriting for on-line and traditional media advertising. Broadcast and print production, broadcast and interactive creative communication's concepts. Subcontracting. Media placement for clients. Hispanic, multicultural & general markets advertising.

• Creation and development of a profitable Web Ring capturing 4 paddle sports totaling over 6 million players in South America and Europe and United States.

• Design and promotion of several Web Sites. (See URL's list)

• Created, sold, produced and placed in Univision a very successful low-budget Direct Response TV commercial targeting Central American US Hispanics.

• Created, planed, produced and placed in Hispanic radio stations a 2-year Direct Response campaign that was financing itself with the additional profits generated and resulted in a 370% growth in 2.5 years. It Positioned my client, Medrano Express as the industry leader in Washington DC, Boston and NY City metropolitan area markets.

• Devised promotional interactive model for capturing user data for Model's Mart.

• Developed a 6-step on-line marketing and promotion system for acquisition of exposure and traffic for Web Sites and Portals.

• Developed strategic alliances with manufacturers to sell their products in my sites.

• Negotiated link exchanges with other Web Sites and bartering deals.

Independent creative
communications
consultant for
Latin American &
Hispanic markets.

6/97-Present:

(See list of clients)

 

 

 

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Hispanic Creative Director for General Motors in corporate communications campaign used in US and Latin American TV and print media.

Latin American Market consultant with interactive agency for on-line financial client, targeting South American investors.

Adaptation of general market consumer and physician communications to Hispanic and Latin American communications in traditional and interactive media for Merck

Adapted general market consumer literature for financial institutions like HSBC and Prudential to Hispanic communications.

Knowledge of LatAm and US Hispanic markets demographics, use of local portals and search engines, e-commerce developmental stage of markets, market logistics, business, language and interactive culture.

Experienced in direct mail targeting US business owners, corporate communications, qualitative and quantitative research, test methods, consumer insights, focus groups and interpretation of results

Experienced negotiator and buyer for marketing services (direct mail lists, merchandising, promotions), media (broadcast, print, server capacity), creative services (art, stock photography, designers) and interactive content (NPA, Arco Iris, research) and other vendors.

Experience and bilingual education in business, both as an individual investor and as a communicator of relevant data to consumers.

Supervisory experience. Sales presentations. Positioning and Strategy analysis.

Knowledge of Internet trends, up-to-date in technological advances.

Knowledge of software and hardware requirements as well as cost factors for Internet projects.

Marketing and sales of my services as independent consultant.

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List of Account Experience