Phone/Fax (718) 881-4802
|Advertising Agencies & Direct Clients|
"Wedding" TV:30', GM Corp.
"Car Wash" TV:30', GM Hispanic Corporate Image.
"Wedding" Print, Magazine advertising, GM Corp
"Car Wash" Print, Mag., GM Corporate Image Hispanic
"Baby" Print, Mag.ad, GM Corp. Hispanic Campaign
Market Introductions/New products
Out of Home, Billboards
Medical writing / Pharmaceutical Translation
Low Budget Advertising
Food & Packaged Goods
Hard Liquors & Beer
U S Postal Service, Priority Mail & Global Services.
Boston Market, Boston Chicken
The Bank of New York
HSBC (Marine Midland Bank)
Ameritech, Caller ID, Call-Waiting, Pagers, etc.
Bacardi Imports, Bacardi Rums
AT&T, 10-10-345 Lucky Dog, DM & Web Site.
First Bank Americano
Mass. Dept. of Public Health
MTA (Metrocard Introduction to Hispanic Market)
Ginarte & Assoc.
HSBC Bank/ Marine Midland Bank
Castrol Motor Oil,
King Productions, HBO-Don King Prod.
US Dept. of the Treasury, FMS,Direct Deposit
US Census Bureau, Census 2000, Hispanic
Citibank, Home Improv. Loan
Columbia House Entertainment, Latin Music
AT&T: Savings Line, DM Aquisition & Winback. Movers' Guide Mag. Ad.
Latino Arts Festival
The Bravo Group, Young & Rubicam
Earle Palmer Brown
Korey Kay & Partners
The Chisholm-Mingo Group
LLT Advertising Intl.
Kang & Lee Advertising, Y&R
Restaurante El Arrayan
National Paddleball Assoc.
Susan Ciminelli Day Spa
Henry J. Kaufman & Assoc. Inc.
Member of the Hispanic Chamber of Commerce of Westchester
Creative Business Association
Advertising Club of Westchester
Awarded a Silver and 2 Bronze on '99 Advertising Club of Westchester Big W Awards for TV and Print campaign pieces for General Motors Corp.
Created DM Package for USPS that won "Judge's Excellence Award" on USPS National Postal Forum 1999.
Winner of the 1999 Flame Award for a TV:30 for General Motors Corp.
See ad executions of
|What do I do?: Communications specialist or advertising, sort to speak. I freelance for advertising agencies in New York, I am a consultant and specialist in the Hispanic market. I produce content for the Latin America and US Spanish speaking on line target. Creative. You can call me creative director or concepts or ideas generator or copywriter, writer or marketing consultant on ethnic or specialty or multicultural markets. I have done Hispanic campaigns for television, radio, print, (magazine, newspaper, OOH or billboards, posters, POP or POS) internet marketing or on line or interactive marketing (as you can tell...), event marketing, merchandising. Experience in the Latino market. I translate into Spanish, (this should make me a translator) but I most of the time adapt copy to the target audience. There is a difference between translating and create a communication with marketing in mind so that every time you communicate you are increasing sales, building a corporate image, creating brand awareness, branding, you are advertising and promoting business, building top of mind and persuading. My multicultural background and education in communications allows me cross cultural creative concepts that translate well in most cultural segments. The knowledge of niche market and language and market segmentation develops the full potential for multicultural, target marketing to diverse ethnic markets. I do on line marketing or interactive or internet marketing specialist in South American marketing and the United States or US Hispanic market. Development of business models for the Internet. Positioning. Strategy.|
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© 1999/2010 Raul Morales