Raśl Morales

Phone/Fax (718) 881-4802
E-Mail: voxdeixx@yahoo.com
http://www.especial.com/RaulMorales


© 1999/2010 Raul Morales

Hispanic market consultant creative advertising freelance creative director spanish writer hispanic marketing hispanic site sales latin america translator publicidad consultor mercado latino americano creatividad publicitaria director creativo redactor castellano ingles promocion sitio ventas exterior agente traductor
publicidad consultor mercado latino americano creatividad publicitaria director creativo redactor castellano ingles promocion sitio ventas exterior agente traductor

 

Employment:
6/97 to date: SELF-EMPLOYED. DIRS. Creative Advertising Freelancer for advertising agencies.

Fusion3USA, Creative Director.
From brainstorming concepts, copywriting & storyboards to TV production and editing. From Hispanic, cross-cultural & general market advertising to Web consultant. Hispanic Market and Latin American marketing experience. Interactive experience.

12/94-6/97 CASTOR ADVERTISING INC. Hispanic Market Creative Dept. NYC, NY
Associate Creative Director/Spanish Copywriter. Concept & design of campaigns, TV commercials, radio scripts, sports crawls, magazine, newspapers, and billboard ads. Spanish radio ads copywriting , weekly promotions and donuts ads. Designed bilingual brochures, self mailers and promotional displays. Writing, adaptation and translation into Spanish of copy for catalogues, coupons and legal. Writing of product literature. Supervision & approval of print production. Concept, layouts & retouching of print. Selection and supervision of freelancers, graphic designers, illustrators. Brainstorm and creative tandem. Restructured Art & Print dept. archives. Formulation of competitive creative analysis. Representation of agency in focus groups. Devised network document back up system for the dept.
8/92-12/94 TACO BELL CORP. Operations Mgr., Northeast Zone.
Opened and set to run eleven fast food restaurants in CT, NJ & NY. Hiring and termination of employees, developing and training of Shift, Asst. and General Mgrs. Supervision of scheduling, ordering, sales forecast, promotions and financial.
1/92-8/92

CITY UNIVERSITY OF NEW YORK, COMPUTER CENTER, Manhattan, NY. Microcomputers Lab Technician: assist CUNY professors and staff with hardware and software solutions at the lab and over the telephone. Macintosh and PC support. Newsletter design.

2/90-1/92

OWENS INTERNATIONAL INSURANCE & CREDIT. Clearwater, FL.
Marketing to South America and the U.S. Hispanic market.
Responsible for servicing existing accounts, and generating clients for Cargo, Kidnap & Ransom, and Political Risk Insurance. Marketing and development of leads for Export Credit Insurance, International Credit Reports, Tax Savings Foreign Sales Corporation, Domestic Credit & Import Credit Insurance. Developed product literature and promotional material targeting South American and US Hispanic markets. Opened advertising opportunities through contacting foreign chambers of commerce. Recommended new ways to market products to Latin America. Improved internal procedures systems and manuals. Provided translation and interpretation services. Knowledge of Imp/Exp. documentation and procedures. Acted as guest speaker for the Export Management Seminar sponsored by Dept. of Business & Economics of Florida Southern College.

6/89-2/90 NIELSEN MEDIA RESEARCH. Dunedin, FL.
Software testing and troubleshooting in the National Products Dept. (Home Videos) Searches and interpretation of results utilizing Nielsen's data pool sample statistics. Data integrity. Validation test.
7/88-3/89 HUMAN RESOURCE INSTITUTE. St. Petersburg, FL.
Researcher. Read and analyzed current literature on productivity, and office and factory automation to identify trends and develop management strategy options. Results of my work were published in the 1988 issue of the Environmental Scan; a publication for Fortune 500 clients.
Education:
6/97-9/97
Bronxnet TV Production, NY Field Video Production training.
Bronxnet Independent Producer.
2/97-5/97 School of Visual Arts, NY.  Copywriting & Graphic Design courses.
4/94-8/94 School of Cinematography Art and Science of N.Y. Advertising Dept. Creative advertising training.
9/87-6/89 Eckerd College, St. Petersburg, FL.
Bachelor of Arts.                                                               GPA: 3.42 /4.0
Major: International Marketing.
Minor: Management.
National Dean's List. Had several works from the 1988 school year selected by the Foundations Office and published in the Writing Competency Portfolio, to be used as reference for the student body.
1/81-6/86 Argentine Catholic University, Buenos Aires, Argentina. Business Administration/CPA. Completed four out of a six year program equivalent to an MBA.
Activities: Winner of 3 prizes on the 1999 Big W Awards annual advertising contest organized by the Advertising Club of Westchester in TV advertising and Print magazine advertising categories. '99 Flame Awards winner for a GM TV:30.
• Freelance as creative director, TV producer, Web Site design and Internet marketing consultant.
• Created a bilingual DM package that won the "Judge's Excellence Award" by the USPS National Postal Forum for a for the USPS account.
Creation of  award winer Hispanic TV & print campaign for General Motors Corp. including a TV:30” spot aired during half-time 1998 World Cup Soccer Final.
Wrote English copy for general market TV:30” Budweiser commercial that aired during half-time 1998 30th Super Bowl.
Hispanic Creative Director for the U.S. Dept. of the Treasury, Direct Deposit TV, radio and print campaign.
Translation of a 137 page bilingual book and writing of Direct Mail pieces targeting Hispanic business for the US Postal Service.
• Production, design, package and distribution of music cassettes/CD’s over the world wide web.
• Internet marketing of several services and products.
• Public speaker, lecturer, Internet Web page designer.
Photographer, painter, and writer of short stories, fiction and poetry.
Special Skills: Bilingual and bicultural: fluent oral and written Spanish/English. Translator
Knowledge of the US and South American Hispanic Markets. Worked on Cross cultural assignments: Concepts that translate well world wide.
Advertising experience in the US General Market. Big W awards recipient
Promotions and merchandising skills. Event marketing.
Excellent reading of people. Strong business drive and common sense.

Computer literate:
Hardware: Apple Macintosh, IBM PC, printers, scanners, modems, etc.
Software: QuarkXpress, PhotoShop, Illustrator, MacDraw II, MacPaint, Director, MS Excel, Lotus 123, MS Word, MacWrite, WP 5.1, Q&A, Procomm, FrontPage 98, Internet Web Page Design.

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Raśl Morales

Phone (718) 881-4802

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© 1999/2010 Raul Morales

 

 

 

 

 

 

Hispanic market consultant creative advertising freelance creative director spanish writer hispanic marketing hispanic site sales latin america translator publicidad consultor mercado latino americano creatividad publicitaria director creativo redactor castellano ingles promocion sitio ventas exterior agente traductor
publicidad consultor mercado latino americano creatividad publicitaria director creativo redactor castellano ingles promocion sitio ventas exterior agente traductor